This metric was initially developed by Moz. We’ll also discuss some practical tips to help you improve your domain authority score so you can perform better in search results.ĭomain Authority (DA) is a metric that predicts how likely a website is to rank well in search engine results pages compared to its competitors. In this guide, we’ll show you what’s going on under the hood and how domain authority impacts your ability to rank well for queries related to your business. If you want to rank #1, you (almost always) need higher domain authority than the sites you’re competing against.īut what exactly is domain authority? How do you get it? And why does it matter so much? The answer is simple: they have a stronger reputation than you and Google trusts them more. You’ll likely have to work overtime to ensure you’re not stuck in second place (or on the second page) forever.īut why does this happen? How does a site with lower-quality content get ranked higher than one with better content? Sure, maybe your article has better content, more in-depth research, and more original ideas-but if your competitor has a higher Domain Authority than you, it often won’t matter. If you’ve ever tried to rank on the first page of Google, you probably know the frustration of seeing a competitor’s site outrank yours.
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